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Florida’s Sports Coast Marketing Matching Sponsorship Program

By Meaghan Goepferich Posted on July 3, 2019

~~Apply by July 21 for event-based marketing matching sponsorship of up to $5,000~~

Experience Florida’s Sports Coast, the destination management organization for Pasco County, is launching the 2019-2020 Marketing Matching Sponsorship Program (MMSP) aimed at supporting special event organizers and events that have potential to attract tourists to the destination.  MMSP provides up to $5,000 in funding to expand the overall marketing reach of an event to visitors outside the Tampa Bay region.

Florida’s Sports Coast Marketing Matching Sponsorship Program

“Matching provides a win-win partnership for our destination and event organizers,” said Sports Development and Tourism Program Manager Consuelo Sanchez.  “It’s a great tool to reach new markets while diversifying our visitor profile.”

How to Apply:

  • Complete the application form and submit to: [email protected] by July 21, 2019.
  • Accepted applicants must present an oral presentation request for funding to the Tourist Development Council (TDC) on August 21, 2019.
  • Once approved by the TDC, the application goes before the Pasco County Board of County Commissioners for final funding approval.


  • MMSP requires a dollar-for-dollar match and/or in-kind goods or services
  • Maximum allowable match is $5,000
  • MMSP funds are for event-related marketing expenditures only
  • Marketing dollars must be used to promote outside the Tampa Bay area

To apply for funding, please contact Experience Florida’s Sports Coast at 727.847.8129 or [email protected].

For more information about the Marketing Matching Sponsorship Program, please