Lodging data for Florida’s Adventure Coast, Brooksville–Weeki Wachee reveal double-digit gains entering the fourth quarter of the year. Up 20.7% for the month of July, the year-to-date increase is 14.5% over last year.  

The primary metric for measuring tourism progress is the amount of Tourist Development Tax (TDT) collected on overnight accommodations throughout the destination. Other Key Performance Indicators also reflect increased area visitation. Comparisons of accommodator occupancy, average daily rates (ADR) and revenue per available room (RevPAR) show that more visitors spent more time and money on Florida’s Adventure Coast hotels, motels and vacation rentals this year than last.

“The numbers show that summer is no longer the off-season here on Florida’s Adventure Coast,” said Tammy Heon, Manager Tourism Development for Florida’s Adventure Coast. “An impressive scalloping season, bowling and baseball tournaments, as well as unprecedented attendance levels at Weeki Wachee Springs State Park are among the reasons many visited our destination.”

Florida’s Adventure Coast Visitors Bureau’s mission is to identify, create, support and enhance activities, consistent with community assets that increase visitation and provide local economic impact. Funds for the Visitors Bureau are derived from the TDT, also known as “bed tax” revenue, a five percent surcharge on all transient accommodations (hotels, motels, vacation home rentals, bed & breakfast inns, campgrounds and other lodging leased for six months or less) within Hernando County. 

For more information or to partner with the Visitors Bureau, contact the Bureau at 352-754-4405 or online at www.floridasadventurecoast.com